Why the annual income of 9 billion Tzu Chi actually lost to a 10 0 NT＄ lunch when the grandmother?
2015/03/05 15:32:00
Text / bamboo workers where
Think of charity many people will think of "Tzu Chi", but such a well-known group of people, now become a lot of people criticized, questioned the object, but also become a disgusting, shaking the "brand" In contrast, the same good news, not only aroused praise also touched a lot of people, "poor angel" 10 yuan lunch Amoy Zhuang Zhu Yu female, 55 years to adhere to the sale of handy lunch to the local vagrants and dock workers, perhaps not very Many people know her, but her story came out, let a lot of people think, more praise this is "true charity"! What is the reason for a 49-year-old charity reputation so lost to a grandmother? Return to a word, that is, "for the good and known" and "for the good do not know" ...
▼ figure left, Zheng Yan Master; Figure right, 10 yuan lunch when the mother of Zhu Yu female.
Why the "annual income of 9 billion donations" Tzu Chi reputation will be lost to "10 yuan lunch" grandmother?
In the debate on the inner lake Tzu Chi case, you can often hear a lot of people will say, "Do you know how many years Tzu's do?" Yes, Tzu Chi really in many major disasters, remote areas to pay a lot, especially Whenever natural and man-made disasters occur, then you can see the Tzu Chi people at the scene, so efficient relief is indeed admirable, of course, can not completely ignore their efforts and contributions to society, but the problem or the review.
In fact, from the time we discuss how much Tzu Chi do, we can find a question, why do we have to emphasize "how much?" And this is actually one of the reasons why it is disgusting; carefully compared to 10 yuan and Tzu Chi, and then classified the following points, you can know why Tzu Chi will be unpopular.
1,10 yuan for the sake of good for the people do not want to know that Tzu Chi is "for the goodness of the world know"
Recently, some people have used "with cameras to have them" to describe Tzu Chi, of course, so that they are unfair to all of them; but return to the big love TV, many people will say, "why should always tell them what to do? "In fact, good is good, but has been spread in fact will lead to resentment, like missionary, and even serious as the direct sales industry, there is a compelling feeling.
And then see 10 yuan mother, she chose to do it silently, and insist on money to buy and sell, why? Because she considered the "people's self-esteem", know to help people have to help the heart, choose to reduce their own interests to help others, but will not let others uncomfortable; 10 yuan not only allow them to food and clothing, but also called They go to chase their dreams, really is worthy of the name of "selling dreams" grandmother. So Tzu Chi, when you let others uncomfortable when it is not called a good thing, because the shape has become troubled.
2, Tzu Chi feel too good ...
Although Tzu Chi's starting point is "goodwill", there is a saying that "the road to hell is often paved with goodwill!" Simply put, when all the whole "we are for everyone, we are for you Good "to think, it seems very reasonable, no wrong; but whether you have thought, why other people must accept what you call the goodwill it? Why can not you refuse?
3, why must be printed on Tzu Chi's Logo
In fact, not only Tzu Chi, many charities in the distribution of materials, donations will be printed on their own signs, but in the end why do this? Think, if today my family collapsed, accept a group to rebuild, but have to print their Logo, tell me the truth I can not accept, because in addition to feeling like advertising, but also make yourself feel that always remind yourself Accept the help of this group, virtually will be a kind of pressure.
At the same time from this point can also feel the Tucson's marketing ability, and constantly through the help of people to pass their own brand.
4, why do good things must pull the group?
Often can see a lot of places there will be a group of Tzu Chi figure, although the "unity and strength" is not wrong, but over the balance point will give "people more people" feeling.
5, since it is charity, why do everything to fight the name of religion to make money?
Recently published Tzu Chi sold acrylic statue "cosmic big feel" actually asking price of $ 330,000, in the end what reason to be so expensive? Every year even up to 9 billion donations, itself also has a charity, this will not be enough? No wonder the outside world will be questioned and said, "Tzu Chi open to talk about money."
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